So YouTube Isn’t Relevant as a Search Engine? When you just rank the services by domain Baidu is the silver medallist, and YouTube picks up bronze.It's all a bit complicated. Yet, proportionally Google Image Search would come second place with NetMarketShare's data as well. NetMarketShare gives Chinese Baidu a bit higher global market share of about 10%. Which means they do not measure search requests. Even Google's official blog does that.However, and here is where the confusion comes in, Alexa's traffic ranks are for domains only. That’s quite a big “ if“, isn’t it?!The more recent articles on "YouTube as a search engine" don't refer to ComScore data anymore but to. So, if you were to consider YouTube’s integrated search a regular search engine, YouTube would rank 2nd on the podium.Aha. The myth about YouTube being the second largest search engine in the world started more than 10 years ago: in 2008!Back then ComScore analyzed the US search engine market and found out that YouTube achieves a greater level of search traffic than Yahoo. So let's talk about those ranking factors and how this YouTube search engine myth started. However, that is not entirely true because there are several underlying ranking factors that are mostly ignored by marketers and others that affect this statistic. And, a number of Google reps like to talk about this. So let's get into the nitty-gritty.Google itself markets its daughter company YouTube as the 2nd largest search engine in the world. So - how big is YouTube and is YouTube really the 2nd largest search engine in the world? Nope! But.Of course, there is a " but" in this answer. We will also uncover some of the biggest YouTube Search myths, where those myths came from, YouTube's real search engine position, and why any of this matters - really matters! Is YouTube the 2nd Biggest Search Engine? Not Really. The company’s approach of testing new approaches will likely contribute to having a competitive advantage.Let's dig a little deeper to learn the answer. Elsewhere, our previous report also noted that Amazon generated $837,350 in revenue per minute for Q1 2021, representing a growth of 44.04% from $582,200 recorded during the same period in 2020.Īlthough the eCommerce scene is highly competitive, Amazon can sustain its position if the company keeps innovating and improving user experience. Notably, In 2020, Amazon generated $297,381 per employee from a workforce of 1.29 million employees. The significant visits on the Amazon platform will likely keep driving the company’s revenues to new heights. in 2021, representing a 50% growth from last year’s figure of 100,000. According to our previous report, Amazon has hired 150,000 seasonal employees across the U.S.
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The company has also exhibited preparedness in meeting a surge in users, especially during the peak season. Amazon adds more employees to handle surge in visitors The program directs users and potential shoppers to the site through referrals.
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Over the years, Amazon has set up a range of tools for users to track packages and quickly return or exchange ordered items, bringing simplicity and convenience to their online shopping experiences.Īdditionally, Amazon has driven its user base from the company’s affiliate program’s universal uptake. In general, Amazon has branded itself as a go to eCommerce platform enabling users to get all the items under the Amazon brand coupled with reliable shipping. Most shoppers usually look for convenience in the online shopping scene, and Amazon has possibly built on this aspect to gain more visitors. With other competitors experiencing such challenges, Amazon has maintained the advantage. Unlike competitors, in recent months Amazon has not reported any significant supply chain constraints, product shortages, pick-up, drive-up issues, and pressure to meet demand. The visitors’ numbers potentially indicate that Amazon has managed to sustain the users amid changing consumer behavior.įurthermore, Amazon has mostly focused on innovating its business to continue attracting more shoppers to its platform. Consequently, as an established player in the field, Amazon was bound to benefit.
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Overall, there has been a significant shift towards eCommerce platforms in the wake of the coronavirus pandemic that was characterized by lockdowns.